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Why Are There EOFY Sales?

Retailers know that every year, as eofy approaches, people are thinking about what work-related things they could claim on their tax returns. They’re also aware they need to buy before 30 June for items to be eligible, creating urgency. In this environment, retailers compete for buyers’ spending, by releasing amazing EOFY deals and discounts into the market and holding huge EOFY sales.

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