Shop at Alliance Pioneer Group, pay later with humm

Alliance Pioneer Group (APG) are one of the UK’s Leading Ambulance, Events and Medical Services Provider. Based in Plymouth, APG supplies professional medical and health services to a range of different sectors right across the UK, this includes providing frontline 999 crews to support SWAST.

Licenced by the Care Quality Commission (CQC), APG are members of the Independent Ambulance Association (IAA) and are dedicated to achieving and maintaining the highest standards of medical care by working within the guidelines of clinical practice and NHS standards.

APG offer a comprehensive training centre that covers FREC 3, FREC 4 and CERAD courses that provide trainees with the knowledge and experience to work their way up to becoming a Paramedic. These courses can be paid through instalments using humm and offer a direct route to working as part of the growing team within APG.


You can shop in-store at Alliance Pioneer Group with the humm app. Simply login to your account on the app and create a bar code. Take the barcode to the checkout and they’ll scan or key in the code.



Shopping for little luxuries and bigger buys is easy as 1 - 2 - 3.




We’re a retail instalment payment plan facility! In simple terms, we’re an easy alternative to paying with cash or credit card for goods offered by our Retail Partners.
humm allows you to spread the cost of your purchase across our partner stores. Each store has different plans to offer, so best check plans with your chosen partner store (retailer). It’s that simple!
Complete a humm application (please ensure that you are not using Internet Explorer) and we will assess it for you. If you are approved for finance with humm, you can use this approval to make purchases in multiple Retail Partner Stores!

*Upfront fee’s such as application fee’s, monthly account keeping fee (dependent on your plan) & interest per month after your interest free period is over are applicable depending on your bespoke plan.

Getting Started

We may ask for documents to assist us in verifying your identity or assessing your application of a loan.

If we do require documents we will email you with our specific request. For more information on how we process your documents please see our privacy policy.

To be eligible to apply for humm you must meet the following criteria:

  • Be at least 18 years of age;
  • Have a regular income of at least £1,000 per month;
  • Have been a resident of the UK for at least 6 months; and
  • Have a UK credit or debit card in your own name.