“For me, and probably a lot of mums and dads out there, my feelings about returning to work after parental leave were a cocktail of nerves and excitement. I wondered how much had changed, how much I’d forgotten and if my new “mum-brain” could even remember how to have an adult conversation! Well, I was welcomed back with open arms (or elbow bumps I should say) and it didn’t take long for me to start feeling comfortable in my role again.
This is hands-down because of the ongoing support I have received from the people I work with. Those little check-ins you get throughout the day, the understanding that your life and priorities have changed entirely, and the feedback that you’ve still got it and you’re doing a good job – all of these things are empowering and build confidence.”

“A highlight in this role was our massive win in the Australian Competition Tribunal, which ensured that we could continue to provide a simple and affordable way for people to get solar power and other new energy technology in their homes or businesses – it was the best possible outcome for our customers, retailers and the wider industry.”

Ayelet ensures that the voice of our customers is represented in everything we design and deliver.
“My goal is to keep building an atmosphere of intellectual freedom and emotional safety across hummgroup so we can explore multiple ideas, no matter how crazy and unachievable they seem at first.
Empowering people to stretch their minds with new ideas is an extremely important part of Customer Experience because it helps the business look beyond the current circumstances and envision a brighter future.
Every great design begins with a human story, a true customer problem . That’s why design for me is not just what it looks or feels like, but mostly how it works and what impact it makes on customer’s life.